Which law is designed to protect consumers against misleading conduct and unfair selling practices?

The Fair Trading Act is specifically designed to protect consumers from misleading conduct and unfair selling practices. It establishes guidelines for businesses to ensure that their advertising and sales practices are truthful and do not deceive consumers. This law prohibits various forms of deceptive conduct, including false representations and misleading statements about goods and services.

The intent of the Act is to promote fair competition and integrity within the marketplace, enabling consumers to make informed choices based on accurate information. This legal framework helps to create a level playing field where businesses can compete fairly, and consumers can trust the information presented to them.

In contrast, the Consumer Guarantees Act focuses on the rights consumers have regarding the quality and fitness of goods and services they purchase, rather than addressing misleading practices directly. The Health and Safety at Work Act is concerned with ensuring a safe working environment for employees, while the Privacy Act deals with the protection of personal information held by businesses and organizations. Each of these laws serves a different purpose, but the Fair Trading Act is the relevant legislation aimed explicitly at consumer protection regarding misleading conduct and unfair sales practices.