Which factors lead to a direct increase in motivation according to Herzberg?

Herzberg's Two-Factor Theory identifies two categories of factors that can influence employee motivation: hygiene factors and motivator factors. Motivator factors are directly linked to job satisfaction and can lead to an increase in motivation. These include aspects such as recognition, achievement, the nature of the work itself, responsibility, and opportunities for personal growth. When these factors are present, employees feel a greater sense of fulfillment and are more likely to be engaged and motivated in their work.

In contrast, hygiene factors, while important for preventing dissatisfaction, do not contribute directly to increasing motivation; rather, they are more about ensuring that the work environment is acceptable. Employee benefits and extrinsic incentives may provide initial motivation but do not address the deeper psychological needs that motivator factors fulfill. Therefore, motivator factors are the key drivers of intrinsic motivation according to Herzberg’s theory.